
Innovative service – mixed reality headset for VR diagnosis
Zürn Augmented Mechanic (ZAM) combines human expertise with innovative means of communication. The VR headset enables service engineers to assist customers with troubleshooting.




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3. March 2026
Peter Hauk, Minister of Agriculture for Baden-Württemberg, recently visited the Zürn company at its Merchingen site. The focus of the visit was an intensive exchange of ideas and a tour of the production facilities.
The Zürn Group is a long-established family business with roots dating back to 1885. Starting out as a blacksmith’s shop, the company has developed into an internationally active specialist in agricultural technology. At its Merchingen site, it produces cutting platforms and additional equipment for combine harvesters and forage harvesters, which are used worldwide.
Managing Director Rolf Zürn welcomed the delegation and described the current situation in the industry. ‘Our order situation is fundamentally solid, but the economic conditions remain challenging. Rising costs, bureaucracy and international distortions of competition are having a noticeable impact on medium-sized industrial companies,’ Rolf Zürn made clear.
In addition to manufacturing cutting platforms, the company now also specialises in the production of modern technology for mechanical weed control. This innovation earned praise from Agriculture Minister Peter Hauk: ‘It is gratifying to see medium-sized companies from Baden-Württemberg coming up with innovations and supplying them all over the world,’ said Hauk. During his tour, the minister emphasised the importance of efficient family businesses for rural areas. They contribute to securing jobs, adding value and technological expertise in our region. ‘We must do everything we can to make production conditions as simple as possible in order to support family businesses,’ Peter Hauk assured. Strong small and medium-sized enterprises continue to be a unique selling point for Baden-Württemberg, which is recognised worldwide. This must remain the case.
Der Landwirtschaftsminister wurde von Mitgliedern des CDU-Stadtverbands Ravenstein begleitet, die den Besuch nutzten, um sich ein eigenes Bild von der Produktionsstätte zu machen. Die technischen Erläuterungen und Dimensionen beeindruckten die interessierten Besucher. Die Beteiligten waren sich einig, den engen Austausch zwischen Politik und Wirtschaft fortzusetzen, um die Wettbewerbsfähigkeit der mittelständischen Unternehmen in der Region zu stärken.

Zürn Augmented Mechanic (ZAM) combines human expertise with innovative means of communication. The VR headset enables service engineers to assist customers with troubleshooting.

The TOP CUT COLLECT cuts the seed heads of tall growing weed plants above the canopy of the standing crop and then collects the weed seeds in a hopper. The new-generation of the wed harvester now offers intuitive operation from a touchscreen and multifunction lever.

In order to provide our customers with even faster and more targeted support, sales and after sales service in our division Field Research Technology have been brought together under one management.
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